AC Milan Extends Web3 Partnership with Socios.com to Enhance Fan Engagement
AC Milan has renewed its partnership with Socios.com, a Web3 fan engagement platform, to deepen digital interactions with its global fanbase. The collaboration, active since 2021, leverages blockchain technology to offer exclusive content, live streams, and real-world rewards through $ACM Fan Tokens.
The initiative has already enabled fans to access matchday experiences, behind-the-scenes tours, and player interactions. "We’ve built a meaningful connection with our global fanbase through unique initiatives," said AC Milan’s Chief Commercial Officer. Socios.com CEO highlighted AC Milan as a benchmark for Web3 adoption in sports.